![Who We Are: We work at every level: coaching individuals, developing teams, and facilitating organizational culture. Real transformation requires all three. [People in a business meeting with a laptop and documents on the table.]](https://images.squarespace-cdn.com/content/v1/68f2507b7dfabf4435474274/cbc45995-af65-44bf-9bff-48cbf6460c71/Sentido_who-we-are.webp)
Who We Are
We partner with leaders to address the strategic and human dynamics that determine whether decisions stick, plans translate into action, and organizations can move together through complexity.
We work at every level—coaching individuals, developing teams, and evolving organizational culture—because real transformation requires all three.
Why this matters: complexity isn’t the problem. What determines success is how well human and strategic forces align in practice.
What Makes Us Different
We work with what
drives results
Strategy and execution matter. So do human motivation, team resonance, and organizational coherence. We work at the intersection of these domains, because one can’t sustain the other.
We move people
from fear to focus
When people operate from fear or protection, communication tightens and collaboration stalls. We help leaders and teams move from fear to focus, unlocking the capability that’s already present but stuck.
We consider context,
then build capability
We don’t parachute in with one-size-fits-all frameworks. We understand the larger organizational dynamics, pressures, and constraints, and build capability that works within that reality and shows up in measurable outcomes.
We work with depth,
speed, and scale
Deep work doesn’t have to be slow. We address what’s actually blocking progress, while moving quickly from insight to action. And we can scale that work across the organization so transformation sticks.
Meet the Team
Ashley Munday
Chief Coach & Co-Founder
Jason Popkin
Partnerships Lead & Co-Founder
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Dr. Yotam Heineberg
Psycologist & Coach
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A.J. Pape
Consultant and Coach
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Anamaria Aristizabal
Consultant and Coach
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Andrés Fossas
Assessment Lead
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Dr. Max Klau
Consultant and Coach
Thought Leadership
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![eBook: Transforming Culture in Larger Organizations]()
eBook: Transforming Culture in Larger Organizations
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![ATD Magazine Article: The Unintentional Hybrid Culture]()
ATD Magazine: The Unintentional Hybrid Culture
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![Podcast Interview: Thriving with Purpose]()
Podcast: Thriving with Purpose
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![Group of four professionals discussing a project at a table with books and a model of greenery, in a modern office with digital artwork in the background.]()
Blog: An Unexpected Approach to Creating a Culture of Innovation
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Interview: Preserving Human Capital by Increasing the Social Value of Work
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Articles: eLearning Industry
Why “Sentido”?
Sentido is inspired by the Spanish word for "sense"—making sense of complexity, sensing purpose and meaning, and paying attention with all five senses.
Organizations transform when leaders bring this total awareness, sensing what's possible and creating conditions for collective achievement.
Our Values
Co-Creation
We work alongside our clients as partners, bringing together diverse perspectives to design bespoke solutions.
Positive Impact
Our work drives measurable progress in performance outcomes.
Care
We bring care and intention to every relationship, striving to make a difference.